Korean Wave Update & Discourses

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Korean Wave Update & Discourses
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[Essay]From K-Contents to K-Lifestyle: Embracing K-Culture Worldwide?

The article emphasizes the importance of understanding K-content consumption within the context of cultural interplay and individual aesthetic standards. Rather than being dictated solely by the producers, the identity of K-fashion is shaped by

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Column & Essay
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[Essay] Asia Media Attention to Vietnamese 'V-pop'

This case of music originating from Vietnam spreading worldwide through a Chinese platform demonstrates a global trend, even though it's a one-minute-long song, it has accumulated billions of views worldwide since 2020. It's a case where an exotic yet Eastern rhythm became a global trend.

Column & EssayK-pop & Music
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[Column] The Meaning of 'K' in K-pop: What is K-ness?

Despite the global universality that K-pop possesses as a type of pop music, the fact that K-pop is referred to not only as pop but as a genre that combines the adjective "K," which reveals national/regional identity, is due to the inherent characteristics of K-pop that originated from Korean music.

Review & Essay
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[People] The Persisting Cold War : Phạm ngọc hân & Quan Kế Huy

Immediately after the news of the Oscar was announced, the BBC published a controversial article entitled "Why Vietnam doesn't want to claim Ke Huy Quan". Such debates could arise from the perspectives of Britain and the United States. Like Korea? Foreign views on Hanni seem to be similar.

Column & EssayAuthors & Editors
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[Column] Illusion and Essence of K: Beyond the Ambiguity of 'K-'

This article focuses on the characteristics of the "K" concept and suggests that this could be an opportunity to mature our cultural awareness to a higher level.

Column & EssayK-pop & Music
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[Essay] Idol SB19, and The Rise of 'P-pop'

These examples of SB19 and fandom represent a turning point in the globalization of K-pop. In the case of SB19, the issue is not 'localization' but 'indigenization' of K-pop. Glocalization, a portmanteau of ....

Column & EssayK-drama
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[ESSAY] How Will Short-Form Videos Impact Korean TV Drama Reception?

Short-form content also plays a crucial role in the popularity of dramas in the entertainment industry. Recently, the younger generation tends to consume TV dramas not only through global SVOD platforms such as Netflix, but also through short-form platforms such as TikTok, Reels, and Shorts.

Review & EssayK-drama
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[Essay] Hallyu Drama About The Frustration And Dreams Of Ordinary People

Many Hallyu experts have already analyzed, "The background of the spread of Hallyu is directly related to the aspiration of the middle class, which is spreading all over the world. In fact, the middle class in 21st century Korea is the thickest and most robust in the world.

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[GAME] 'Pearl Abyss' Sincere Efforts to Represent 'Korea' in the Game:

Such efforts have not been accomplished in a short period. Pearl Abyss has consistently entered into Memorandum of Understanding (MOU) agreements with government organizations to depict the essence of Korea in their games.

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[FOOD] Why Buldak Fried Noodles Go to Malaysia?

What's making a big splash are Malaysian recipes that reflect local cuisine rather than simply incorporating local ingredients. A typical example is the 'buldak fried noodle omelette', which is popular at night markets.

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Column & EssayK-pop & Music
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[Column] Song 'CUPID' of FiftyFifty...Exploits a Vulnerability in the K-pop industry,

What is clear, however, is that the huge success of "Cupid" is likely to encourage more venture-type K-pop companies to aim for such a "big hit" in the future. Although this phenomenon has been going on for two decades, the success of "Cupid" is more likely to be seen as a

Column & EssayK-drama
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[Column] Key Considerations for Success in the OTT Market: Investment, Distribution, and Survival Strategies

In the past, the South Korean film industry was vibrant, producing tens of millions of box office hits each year with active investment. However, the impact of COVID-19, coupled with a three-year period of disrupted production, investment, and exhibition, has hindered the film industry's recovery.