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Column & EssayK-pop & Music
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[Essay]How do Female Fans Interpret K-pop Girl Groups?

Most of the participants indicated that they had ceased being fans of male idols and had instead become fans of female idols. This shift was primarily due to their disappointment with male idols involved in misogynistic incidents...

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[Essay]From K-Contents to K-Lifestyle: Embracing K-Culture Worldwide?

The article emphasizes the importance of understanding K-content consumption within the context of cultural interplay and individual aesthetic standards. Rather than being dictated solely by the producers, the identity of K-fashion is shaped by

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[Essay] Asia Media Attention to Vietnamese 'V-pop'

This case of music originating from Vietnam spreading worldwide through a Chinese platform demonstrates a global trend, even though it's a one-minute-long song, it has accumulated billions of views worldwide since 2020. It's a case where an exotic yet Eastern rhythm became a global trend.

Column & EssayK-pop & Music
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[Column] The Meaning of 'K' in K-pop: What is K-ness?

Despite the global universality that K-pop possesses as a type of pop music, the fact that K-pop is referred to not only as pop but as a genre that combines the adjective "K," which reveals national/regional identity, is due to the inherent characteristics of K-pop that originated from Korean music.

Column & EssayAuthors & Editors
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[Column] Illusion and Essence of K: Beyond the Ambiguity of 'K-'

This article focuses on the characteristics of the "K" concept and suggests that this could be an opportunity to mature our cultural awareness to a higher level.

Column & EssayK-pop & Music
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[Essay] Idol SB19, and The Rise of 'P-pop'

These examples of SB19 and fandom represent a turning point in the globalization of K-pop. In the case of SB19, the issue is not 'localization' but 'indigenization' of K-pop. Glocalization, a portmanteau of ....

Column & EssayK-drama
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[ESSAY] How Will Short-Form Videos Impact Korean TV Drama Reception?

Short-form content also plays a crucial role in the popularity of dramas in the entertainment industry. Recently, the younger generation tends to consume TV dramas not only through global SVOD platforms such as Netflix, but also through short-form platforms such as TikTok, Reels, and Shorts.

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[FOOD] Why Buldak Fried Noodles Go to Malaysia?

What's making a big splash are Malaysian recipes that reflect local cuisine rather than simply incorporating local ingredients. A typical example is the 'buldak fried noodle omelette', which is popular at night markets.

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Column & EssayK-pop & Music
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[Column] Song 'CUPID' of FiftyFifty...Exploits a Vulnerability in the K-pop industry,

What is clear, however, is that the huge success of "Cupid" is likely to encourage more venture-type K-pop companies to aim for such a "big hit" in the future. Although this phenomenon has been going on for two decades, the success of "Cupid" is more likely to be seen as a

Column & EssayK-drama
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[Column] Key Considerations for Success in the OTT Market: Investment, Distribution, and Survival Strategies

In the past, the South Korean film industry was vibrant, producing tens of millions of box office hits each year with active investment. However, the impact of COVID-19, coupled with a three-year period of disrupted production, investment, and exhibition, has hindered the film industry's recovery.

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Column & EssayK-pop & Music
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[Column] Right-Wing Government and Superficial "K"-Politics

A 34-second video concluded the presentation and left a lasting impression. The video began with a satellite image showing "North Korea in darkness and South Korea in shining light," and then featured cultural icons such as Jung Myung-hoon and

Column & EssayK-drama
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[Column] Can IP Business Solve the Problems in the Content Industry?"

The production cost of a movie or drama series is getting higher and higher, while the profit margin of a streaming platform is very low. That is the nature of the platform business. The platform's monthly subscription....