Column & Essay

Column & EssayK-pop & Music
Members Free to read

[Opinion] Chairman Bang's Multi-label Strategy and its Bankruptcy?

Min's recent complaints highlight a broader issue within the industry, particularly regarding the nature of girl groups in K-pop over the past three decades. These complaints suggest a failure on HYBE's part to address the concerns and perspectives of a key industry figure like Min Heejin.

Column & EssayK-drama
Members Free to read

[Essay] The significance of K-drama's wins at international awards---โ‘ก

K-dramas have expanded globally, evidenced by successive international awards. "Yeonmo" winning the International Emmy signifies a shift in cultural perception. While celebrating, it's vital to consider the broader implications for K-drama's sustainability and future growth ....

Column & EssayK-pop & Music
Members Free to read

[Essay]How do Female Fans Interpret K-pop Girl Groups?

Most of the participants indicated that they had ceased being fans of male idols and had instead become fans of female idols. This shift was primarily due to their disappointment with male idols involved in misogynistic incidents...

Column & Essay
Members Free to read

[Essay]From K-Contents to K-Lifestyle: Embracing K-Culture Worldwide?

The article emphasizes the importance of understanding K-content consumption within the context of cultural interplay and individual aesthetic standards. Rather than being dictated solely by the producers, the identity of K-fashion is shaped by

์ •ํ˜ธ์žฌ
Column & Essay
Members Free to read

[Essay] Asia Media Attention to Vietnamese 'V-pop'

This case of music originating from Vietnam spreading worldwide through a Chinese platform demonstrates a global trend, even though it's a one-minute-long song, it has accumulated billions of views worldwide since 2020. It's a case where an exotic yet Eastern rhythm became a global trend.

Column & EssayK-pop & Music
Members Free to read

[Column] The Meaning of 'K' in K-pop: What is K-ness?

Despite the global universality that K-pop possesses as a type of pop music, the fact that K-pop is referred to not only as pop but as a genre that combines the adjective "K," which reveals national/regional identity, is due to the inherent characteristics of K-pop that originated from Korean music.

Column & EssayAuthors & Editors
Members Free to read

[Column] Illusion and Essence of K: Beyond the Ambiguity of 'K-'

This article focuses on the characteristics of the "K" concept and suggests that this could be an opportunity to mature our cultural awareness to a higher level.

Column & EssayK-pop & Music
Members Free to read

[Essay] Idol SB19, and The Rise of 'P-pop'

These examples of SB19 and fandom represent a turning point in the globalization of K-pop. In the case of SB19, the issue is not 'localization' but 'indigenization' of K-pop. Glocalization, a portmanteau of ....

Column & EssayK-drama
Members Free to read

[ESSAY] How Will Short-Form Videos Impact Korean TV Drama Reception?

Short-form content also plays a crucial role in the popularity of dramas in the entertainment industry. Recently, the younger generation tends to consume TV dramas not only through global SVOD platforms such as Netflix, but also through short-form platforms such as TikTok, Reels, and Shorts.

Column & Essay
Members Free to read

[FOOD] Why Buldak Fried Noodles Go to Malaysia?

What's making a big splash are Malaysian recipes that reflect local cuisine rather than simply incorporating local ingredients. A typical example is the 'buldak fried noodle omelette', which is popular at night markets.

์ •ํ˜ธ์žฌ
Column & EssayK-pop & Music
Members Free to read

[Column] Song 'CUPID' of FiftyFifty...Exploits a Vulnerability in the K-pop industry,

What is clear, however, is that the huge success of "Cupid" is likely to encourage more venture-type K-pop companies to aim for such a "big hit" in the future. Although this phenomenon has been going on for two decades, the success of "Cupid" is more likely to be seen as a

Column & EssayK-drama
Members Free to read

[Column] Key Considerations for Success in the OTT Market: Investment, Distribution, and Survival Strategies

In the past, the South Korean film industry was vibrant, producing tens of millions of box office hits each year with active investment. However, the impact of COVID-19, coupled with a three-year period of disrupted production, investment, and exhibition, has hindered the film industry's recovery.