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Column & Essay
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[Essay]From K-Contents to K-Lifestyle: Embracing K-Culture Worldwide?

The article emphasizes the importance of understanding K-content consumption within the context of cultural interplay and individual aesthetic standards. Rather than being dictated solely by the producers, the identity of K-fashion is shaped by

Column & EssayK-pop & Music
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[Column] The Meaning of 'K' in K-pop: What is K-ness?

Despite the global universality that K-pop possesses as a type of pop music, the fact that K-pop is referred to not only as pop but as a genre that combines the adjective "K," which reveals national/regional identity, is due to the inherent characteristics of K-pop that originated from Korean music.

Review & Essay
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[People] The Persisting Cold War : Phạm ngọc hân & Quan Kế Huy

Immediately after the news of the Oscar was announced, the BBC published a controversial article entitled "Why Vietnam doesn't want to claim Ke Huy Quan". Such debates could arise from the perspectives of Britain and the United States. Like Korea? Foreign views on Hanni seem to be similar.

Column & EssayK-pop & Music
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[Essay] Idol SB19, and The Rise of 'P-pop'

These examples of SB19 and fandom represent a turning point in the globalization of K-pop. In the case of SB19, the issue is not 'localization' but 'indigenization' of K-pop. Glocalization, a portmanteau of ....

Column & EssayK-drama
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[ESSAY] How Will Short-Form Videos Impact Korean TV Drama Reception?

Short-form content also plays a crucial role in the popularity of dramas in the entertainment industry. Recently, the younger generation tends to consume TV dramas not only through global SVOD platforms such as Netflix, but also through short-form platforms such as TikTok, Reels, and Shorts.

Review & EssayK-drama
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[Essay] Hallyu Drama About The Frustration And Dreams Of Ordinary People

Many Hallyu experts have already analyzed, "The background of the spread of Hallyu is directly related to the aspiration of the middle class, which is spreading all over the world. In fact, the middle class in 21st century Korea is the thickest and most robust in the world.

Review & Essay
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[GAME] 'Pearl Abyss' Sincere Efforts to Represent 'Korea' in the Game:

Such efforts have not been accomplished in a short period. Pearl Abyss has consistently entered into Memorandum of Understanding (MOU) agreements with government organizations to depict the essence of Korea in their games.

Column & Essay
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[FOOD] Why Buldak Fried Noodles Go to Malaysia?

What's making a big splash are Malaysian recipes that reflect local cuisine rather than simply incorporating local ingredients. A typical example is the 'buldak fried noodle omelette', which is popular at night markets.

Column & EssayK-drama
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[Column] Key Considerations for Success in the OTT Market: Investment, Distribution, and Survival Strategies

In the past, the South Korean film industry was vibrant, producing tens of millions of box office hits each year with active investment. However, the impact of COVID-19, coupled with a three-year period of disrupted production, investment, and exhibition, has hindered the film industry's recovery.

Review & EssayAuthors & Editors
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[Book] "What is Hallyu All About(한류가 뭐길래)" by SHIM Doobo

This book defines Hallyu (Korean Wave) as a 'cultural phenomenon' and explains it through four keywords: the 'complexity' of Hallyu, its 'positionality,' its 'relationship’, and its 'hybridity.' To illustrate these concepts, the book includes various interesting episodes.

Column & EssayK-drama
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[Column] Can IP Business Solve the Problems in the Content Industry?"

The production cost of a movie or drama series is getting higher and higher, while the profit margin of a streaming platform is very low. That is the nature of the platform business. The platform's monthly subscription....

Column & EssayK-drama
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[Book| 한류외전] The Story Behind the Success of the Korean Wave

A critical turning point occurred with the release of Steven Spielberg's "Jurassic Park" in 1993, marking a pivotal moment in Korea's cultural and industrial policy. Recognizing the film's substantial box office success—equivalent to the export revenue of 1.5 million Hyundai cars