[ESSAY] How Will Short-Form Videos Impact Korean TV Drama Reception?
Short-form content also plays a crucial role in the popularity of dramas in the entertainment industry. Recently, the younger generation tends to consume TV dramas not only through global SVOD platforms such as Netflix, but also through short-form platforms such as TikTok, Reels, and Shorts.
[Essay] Hallyu Drama About The Frustration And Dreams Of Ordinary People
Many Hallyu experts have already analyzed, "The background of the spread of Hallyu is directly related to the aspiration of the middle class, which is spreading all over the world. In fact, the middle class in 21st century Korea is the thickest and most robust in the world.
[GAME] 'Pearl Abyss' Sincere Efforts to Represent 'Korea' in the Game:
Such efforts have not been accomplished in a short period. Pearl Abyss has consistently entered into Memorandum of Understanding (MOU) agreements with government organizations to depict the essence of Korea in their games.
[FOOD] Why Buldak Fried Noodles Go to Malaysia?
What's making a big splash are Malaysian recipes that reflect local cuisine rather than simply incorporating local ingredients. A typical example is the 'buldak fried noodle omelette', which is popular at night markets.
[Column] Key Considerations for Success in the OTT Market: Investment, Distribution, and Survival Strategies
In the past, the South Korean film industry was vibrant, producing tens of millions of box office hits each year with active investment. However, the impact of COVID-19, coupled with a three-year period of disrupted production, investment, and exhibition, has hindered the film industry's recovery.
[Column] Can IP Business Solve the Problems in the Content Industry?"
The production cost of a movie or drama series is getting higher and higher, while the profit margin of a streaming platform is very low. That is the nature of the platform business. The platform's monthly subscription....
[Book| 한류외전] The Story Behind the Success of the Korean Wave
A critical turning point occurred with the release of Steven Spielberg's "Jurassic Park" in 1993, marking a pivotal moment in Korea's cultural and industrial policy. Recognizing the film's substantial box office success—equivalent to the export revenue of 1.5 million Hyundai cars
[Interview] Secrets Behind the Popularity of K-dramas and the Challenges They Face
The drama I mentioned earlier, "A Business Proposal," is based on a web novel and a webtoon. The use of content intellectual property, or IP, not only leads to the success of one work,
[Essay] The Globalization of the Korean Wave: Understanding and Misunderstanding
The unprecedented success of Hallyu naturally raises curiosity about its causes. As a result of the growing popularity of Korean pop culture, there have been a number of misconceptions about the hallyu phenomenon that are rooted in pre-existing ideological biases. In the following sections..
[Essay] Tanaka-san's Popularity and the Hallyu Universe
My attention was drawn to Tanaka when I saw him sing on Mnet's music program 'M Countdown' in late 2022 after he released his rock ballad 'Wasurenai (忘れない, Don't forget me)'. The female audience, captured by the broadcast cameras, shouted and cheered for Tanaka..
[Essay] The Complex Relationship between the Creative Industry and Sarcasm: the “Fifty Fifty" Scandal
The "Fifty-Fifty Incident" stands out as one of the most talked-about issues in the Korean entertainment industry this year. However, rather than capturing widespread public attention, it has generated more discussion among industry insiders.