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Column & Essay
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[Essay] Asia Media Attention to Vietnamese 'V-pop'

This case of music originating from Vietnam spreading worldwide through a Chinese platform demonstrates a global trend, even though it's a one-minute-long song, it has accumulated billions of views worldwide since 2020. It's a case where an exotic yet Eastern rhythm became a global trend.

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Column & EssayK-pop & Music
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[Column] Song 'CUPID' of FiftyFifty...Exploits a Vulnerability in the K-pop industry,

What is clear, however, is that the huge success of "Cupid" is likely to encourage more venture-type K-pop companies to aim for such a "big hit" in the future. Although this phenomenon has been going on for two decades, the success of "Cupid" is more likely to be seen as a

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K-pop & MusicReview & Essay
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[Kpop] What Bundang's Warm Breeze and Sunshine Brought Forth..."Jannabi(잔나비)"

The musicians are shaped by their "hometown" and "era". In particular, the music listened to and enjoyed the near environments during the emotionally explosive second year of junior high school(16 years old) is almost essential in defining a young artist's identity.

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Column & EssayK-pop & Music
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[Column] Right-Wing Government and Superficial "K"-Politics

A 34-second video concluded the presentation and left a lasting impression. The video began with a satellite image showing "North Korea in darkness and South Korea in shining light," and then featured cultural icons such as Jung Myung-hoon and

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Authors & Editors
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[Now Updating] Webzine 웹진 <K-wave> Editors and Authors

2024년 갑진년(甲辰年, 청룡의 해) 새해가 밝았습니다. 새로운 기운과 함께 새로운 프로젝트를 공개합니다. 프로젝트 네임  "Kwave, 케이웨이브"는  한류(韓流, 영어: Korean Wave, Hallyu)에 대한 담론과 고민을 보다 대중적으로, 기왕이면 '영어'로 담아보자는 취지에서 비롯되었습니다. 서울대 한류연구센터(홍석경 교수)의 열정적인 지원을 바탕으로 사계에 계신 필진들의 조력이 밑거름이 되었습니다. 이미

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Review & EssayColumn & Essay
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[Essay] The 'Chinese New Year' Debate and Its Cultural Implications

Nevertheless, China is our neighbor. Although it may be a somewhat exaggerated expression, diplomatic rhetoric such as "an alliance as close as teeth and lips" (脣亡齒寒) is often used to describe our close relationship. South Korea and China have a long history of close ties.

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K-dramaTalk & Event
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[Event] K-drama and Korean studies, similarities and differences

Professor Won said, "Coincidentally, thanks to the Korean Wave (Hallyu), there is a heightened interest in Korea's modernity, the encounter between Korea's modernity and tradition, and especially in everyday life through Hallyu-related research.