[Column] Key Considerations for Success in the OTT Market: Investment, Distribution, and Survival Strategies
In the past, the South Korean film industry was vibrant, producing tens of millions of box office hits each year with active investment. However, the impact of COVID-19, coupled with a three-year period of disrupted production, investment, and exhibition, has hindered the film industry's recovery.
[Kpop] What Bundang's Warm Breeze and Sunshine Brought Forth..."Jannabi(์๋๋น)"
The musicians are shaped by their "hometown" and "era". In particular, the music listened to and enjoyed the near environments during the emotionally explosive second year of junior high school(16 years old) is almost essential in defining a young artist's identity.
[Column] Right-Wing Government and Superficial "K"-Politics
A 34-second video concluded the presentation and left a lasting impression. The video began with a satellite image showing "North Korea in darkness and South Korea in shining light," and then featured cultural icons such as Jung Myung-hoon and
[Column] Can IP Business Solve the Problems in the Content Industry?"
The production cost of a movie or drama series is getting higher and higher, while the profit margin of a streaming platform is very low. That is the nature of the platform business. The platform's monthly subscription....
[Book| ํ๋ฅ์ธ์ ] The Story Behind the Success of the Korean Wave
A critical turning point occurred with the release of Steven Spielberg's "Jurassic Park" in 1993, marking a pivotal moment in Korea's cultural and industrial policy. Recognizing the film's substantial box office successโequivalent to the export revenue of 1.5 million Hyundai cars
[Interview] Secrets Behind the Popularity of K-dramas and the Challenges They Face
The drama I mentioned earlier, "A Business Proposal," is based on a web novel and a webtoon. The use of content intellectual property, or IP, not only leads to the success of one work,
[Essay] The Globalization of the Korean Wave: Understanding and Misunderstanding
The unprecedented success of Hallyu naturally raises curiosity about its causes. As a result of the growing popularity of Korean pop culture, there have been a number of misconceptions about the hallyu phenomenon that are rooted in pre-existing ideological biases. In the following sections..
[Column] The Current and Future Landscape of Online Influencers
From an influencer's perspective, social media serves as a platform to reveal their authentic selves. Visitors to their channels may initially discover the influencer's expertise in beauty techniques, food recipes, and humor. But for influencers, social media is more than a showcase of ...
[Essay] Tanaka-san's Popularity and the Hallyu Universe
My attention was drawn to Tanaka when I saw him sing on Mnet's music program 'M Countdown' in late 2022 after he released his rock ballad 'Wasurenai (ๅฟใใชใ, Don't forget me)'. The female audience, captured by the broadcast cameras, shouted and cheered for Tanaka..
[Essay] The Complex Relationship between the Creative Industry and Sarcasm: the โFifty Fifty" Scandal
The "Fifty-Fifty Incident" stands out as one of the most talked-about issues in the Korean entertainment industry this year. However, rather than capturing widespread public attention, it has generated more discussion among industry insiders.