KIWI | K Issue Weekly Insight

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KIWI | K Issue Weekly Insight
Column & EssayK-drama
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[Column] Key Considerations for Success in the OTT Market: Investment, Distribution, and Survival Strategies

In the past, the South Korean film industry was vibrant, producing tens of millions of box office hits each year with active investment. However, the impact of COVID-19, coupled with a three-year period of disrupted production, investment, and exhibition, has hindered the film industry's recovery.

Review & EssayAuthors & Editors
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[Book] "What is Hallyu All About(ํ•œ๋ฅ˜๊ฐ€ ๋ญ๊ธธ๋ž˜)" by SHIM Doobo

This book defines Hallyu (Korean Wave) as a 'cultural phenomenon' and explains it through four keywords: the 'complexity' of Hallyu, its 'positionality,' its 'relationshipโ€™, and its 'hybridity.' To illustrate these concepts, the book includes various interesting episodes.

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K-pop & MusicReview & Essay
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[Kpop] What Bundang's Warm Breeze and Sunshine Brought Forth..."Jannabi(์ž”๋‚˜๋น„)"

The musicians are shaped by their "hometown" and "era". In particular, the music listened to and enjoyed the near environments during the emotionally explosive second year of junior high school(16 years old) is almost essential in defining a young artist's identity.

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Column & EssayK-pop & Music
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[Column] Right-Wing Government and Superficial "K"-Politics

A 34-second video concluded the presentation and left a lasting impression. The video began with a satellite image showing "North Korea in darkness and South Korea in shining light," and then featured cultural icons such as Jung Myung-hoon and

Column & EssayK-drama
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[Column] Can IP Business Solve the Problems in the Content Industry?"

The production cost of a movie or drama series is getting higher and higher, while the profit margin of a streaming platform is very low. That is the nature of the platform business. The platform's monthly subscription....

Column & EssayK-drama
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[Book| ํ•œ๋ฅ˜์™ธ์ „] The Story Behind the Success of the Korean Wave

A critical turning point occurred with the release of Steven Spielberg's "Jurassic Park" in 1993, marking a pivotal moment in Korea's cultural and industrial policy. Recognizing the film's substantial box office successโ€”equivalent to the export revenue of 1.5 million Hyundai cars

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Authors & Editors
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[Now Updating] Webzine ์›น์ง„ <K-wave> Editors and Authors

2024๋…„ ๊ฐ‘์ง„๋…„(็”ฒ่พฐๅนด, ์ฒญ๋ฃก์˜ ํ•ด) ์ƒˆํ•ด๊ฐ€ ๋ฐ์•˜์Šต๋‹ˆ๋‹ค. ์ƒˆ๋กœ์šด ๊ธฐ์šด๊ณผ ํ•จ๊ป˜ ์ƒˆ๋กœ์šด ํ”„๋กœ์ ํŠธ๋ฅผ ๊ณต๊ฐœํ•ฉ๋‹ˆ๋‹ค. ํ”„๋กœ์ ํŠธ ๋„ค์ž„ ย "Kwave, ์ผ€์ด์›จ์ด๋ธŒ"๋Š” ย ํ•œ๋ฅ˜(้Ÿ“ๆต, ์˜์–ด: Korean Wave, Hallyu)์— ๋Œ€ํ•œ ๋‹ด๋ก ๊ณผ ๊ณ ๋ฏผ์„ ๋ณด๋‹ค ๋Œ€์ค‘์ ์œผ๋กœ, ๊ธฐ์™•์ด๋ฉด '์˜์–ด'๋กœ ๋‹ด์•„๋ณด์ž๋Š” ์ทจ์ง€์—์„œ ๋น„๋กฏ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์„œ์šธ๋Œ€ ํ•œ๋ฅ˜์—ฐ๊ตฌ์„ผํ„ฐ(ํ™์„๊ฒฝ ๊ต์ˆ˜)์˜ ์—ด์ •์ ์ธ ์ง€์›์„ ๋ฐ”ํƒ•์œผ๋กœ ์‚ฌ๊ณ„์— ๊ณ„์‹  ํ•„์ง„๋“ค์˜ ์กฐ๋ ฅ์ด ๋ฐ‘๊ฑฐ๋ฆ„์ด ๋˜์—ˆ์Šต๋‹ˆ๋‹ค. ์ด๋ฏธ

K-dramaTalk & Event
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[Interview] Secrets Behind the Popularity of K-dramas and the Challenges They Face

The drama I mentioned earlier, "A Business Proposal," is based on a web novel and a webtoon. The use of content intellectual property, or IP, not only leads to the success of one work,

K-pop & MusicColumn & Essay
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[Essay] The Globalization of the Korean Wave: Understanding and Misunderstanding

The unprecedented success of Hallyu naturally raises curiosity about its causes. As a result of the growing popularity of Korean pop culture, there have been a number of misconceptions about the hallyu phenomenon that are rooted in pre-existing ideological biases. In the following sections..

Column & Essay
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[Column] The Current and Future Landscape of Online Influencers

From an influencer's perspective, social media serves as a platform to reveal their authentic selves. Visitors to their channels may initially discover the influencer's expertise in beauty techniques, food recipes, and humor. But for influencers, social media is more than a showcase of ...

Review & EssayK-pop & Music
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[Essay] Tanaka-san's Popularity and the Hallyu Universe

My attention was drawn to Tanaka when I saw him sing on Mnet's music program 'M Countdown' in late 2022 after he released his rock ballad 'Wasurenai (ๅฟ˜ใ‚Œใชใ„, Don't forget me)'. The female audience, captured by the broadcast cameras, shouted and cheered for Tanaka..

K-pop & MusicColumn & Essay
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[Essay] The Complex Relationship between the Creative Industry and Sarcasm: the โ€œFifty Fifty" Scandal

The "Fifty-Fifty Incident" stands out as one of the most talked-about issues in the Korean entertainment industry this year. However, rather than capturing widespread public attention, it has generated more discussion among industry insiders.