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[Column] Can IP Business Solve the Problems in the Content Industry?"

The production cost of a movie or drama series is getting higher and higher, while the profit margin of a streaming platform is very low. That is the nature of the platform business. The platform's monthly subscription....

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[Book| 한류외전] The Story Behind the Success of the Korean Wave

A critical turning point occurred with the release of Steven Spielberg's "Jurassic Park" in 1993, marking a pivotal moment in Korea's cultural and industrial policy. Recognizing the film's substantial box office success—equivalent to the export revenue of 1.5 million Hyundai cars

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[Essay] The Globalization of the Korean Wave: Understanding and Misunderstanding

The unprecedented success of Hallyu naturally raises curiosity about its causes. As a result of the growing popularity of Korean pop culture, there have been a number of misconceptions about the hallyu phenomenon that are rooted in pre-existing ideological biases. In the following sections..

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[Column] The Current and Future Landscape of Online Influencers

From an influencer's perspective, social media serves as a platform to reveal their authentic selves. Visitors to their channels may initially discover the influencer's expertise in beauty techniques, food recipes, and humor. But for influencers, social media is more than a showcase of ...

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[Essay] The Complex Relationship between the Creative Industry and Sarcasm: the “Fifty Fifty" Scandal

The "Fifty-Fifty Incident" stands out as one of the most talked-about issues in the Korean entertainment industry this year. However, rather than capturing widespread public attention, it has generated more discussion among industry insiders.

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[Essay] The 'Chinese New Year' Debate and Its Cultural Implications

Nevertheless, China is our neighbor. Although it may be a somewhat exaggerated expression, diplomatic rhetoric such as "an alliance as close as teeth and lips" (脣亡齒寒) is often used to describe our close relationship. South Korea and China have a long history of close ties.

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[Column] What is "K" ?

K is being used as a symbol that compresses many meanings, phenomena, and discourses. Within K, the logic of cultural flow and the logic of product production clash; dimensions of transcultural acceptance and nationalistic messages coexist;

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[Essay] Whitewashing vs. Yellowashing? The Cultural Sensitivity of Transnational K-Pop Fandom

This controversy within the K-pop idol fandom goes beyond a mere fan conflict. It reveals the problems of racial and ethnic sensitivity within transnational fandoms in a globalized environment.

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[Column] The New Possibilities of Korean Wave Tourism

Korean society has been showing interest in forming communities with foreigners residing in Korea for several years. The stories of foreign brides married to Korean farmers have been widespread in the media, and many Korean individuals born through international marriages...