ํ๋ฅ์ ๋ฐ์ดํธ Powered by ใ SNU Center for Hallyu Studiesใ
![[Column] Illusion and Essence of K: Beyond the Ambiguity of 'K-'](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2024/02/lt5qag_202402071531.jpg)
[Column] Illusion and Essence of K: Beyond the Ambiguity of 'K-'
This article focuses on the characteristics of the "K" concept and suggests that this could be an opportunity to mature our cultural awareness to a higher level.
![[Essay] Idol SB19, and The Rise of 'P-pop'](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2024/02/bqubx6_FlX0ONCaAAE_Bdy.jpg)
[Essay] Idol SB19, and The Rise of 'P-pop'
These examples of SB19 and fandom represent a turning point in the globalization of K-pop. In the case of SB19, the issue is not 'localization' but 'indigenization' of K-pop. Glocalization, a portmanteau of ....
![[ESSAY] How Will Short-Form Videos Impact Korean TV Drama Reception?](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2024/02/7ei78j_maxresdefault_(15).jpg)
[ESSAY] How Will Short-Form Videos Impact Korean TV Drama Reception?
Short-form content also plays a crucial role in the popularity of dramas in the entertainment industry. Recently, the younger generation tends to consume TV dramas not only through global SVOD platforms such as Netflix, but also through short-form platforms such as TikTok, Reels, and Shorts.
![[Essay] Hallyu Drama About The Frustration And Dreams Of Ordinary People](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2024/01/2icupo_59520_77567_5557.jpg)
[Essay] Hallyu Drama About The Frustration And Dreams Of Ordinary People
Many Hallyu experts have already analyzed, "The background of the spread of Hallyu is directly related to the aspiration of the middle class, which is spreading all over the world. In fact, the middle class in 21st century Korea is the thickest and most robust in the world.
![[GAME] 'Pearl Abyss' Sincere Efforts to Represent 'Korea' in the Game:](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2024/01/rmpc07_20230330115544_9737w.jpg)
[GAME] 'Pearl Abyss' Sincere Efforts to Represent 'Korea' in the Game:
Such efforts have not been accomplished in a short period. Pearl Abyss has consistently entered into Memorandum of Understanding (MOU) agreements with government organizations to depict the essence of Korea in their games.
![[FOOD] Why Buldak Fried Noodles Go to Malaysia?](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2024/01/y17uyn_maxresdefault_(8).jpg)
[FOOD] Why Buldak Fried Noodles Go to Malaysia?
What's making a big splash are Malaysian recipes that reflect local cuisine rather than simply incorporating local ingredients. A typical example is the 'buldak fried noodle omelette', which is popular at night markets.
![[Column] Song 'CUPID' of FiftyFifty...Exploits a Vulnerability in the K-pop industry,](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2024/01/ga646o_FrJdpUGaMAA2Iui.jpg)
[Column] Song 'CUPID' of FiftyFifty...Exploits a Vulnerability in the K-pop industry,
What is clear, however, is that the huge success of "Cupid" is likely to encourage more venture-type K-pop companies to aim for such a "big hit" in the future. Although this phenomenon has been going on for two decades, the success of "Cupid" is more likely to be seen as a
![[Column] Key Considerations for Success in the OTT Market: Investment, Distribution, and Survival Strategies](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2024/01/7knmjo_image_750x_64c339f4410c6.jpg)
[Column] Key Considerations for Success in the OTT Market: Investment, Distribution, and Survival Strategies
In the past, the South Korean film industry was vibrant, producing tens of millions of box office hits each year with active investment. However, the impact of COVID-19, coupled with a three-year period of disrupted production, investment, and exhibition, has hindered the film industry's recovery.
![[Book] "What is Hallyu All About(ํ๋ฅ๊ฐ ๋ญ๊ธธ๋)" by SHIM Doobo](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2024/01/nxmxvw_414956833_7041175952603183_2589896094665805808_n.jpg)
[Book] "What is Hallyu All About(ํ๋ฅ๊ฐ ๋ญ๊ธธ๋)" by SHIM Doobo
This book defines Hallyu (Korean Wave) as a 'cultural phenomenon' and explains it through four keywords: the 'complexity' of Hallyu, its 'positionality,' its 'relationshipโ, and its 'hybridity.' To illustrate these concepts, the book includes various interesting episodes.
![[Kpop] What Bundang's Warm Breeze and Sunshine Brought Forth..."Jannabi(์๋๋น)"](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2023/12/xpeiwm_maxresdefault_(6).jpg)
[Kpop] What Bundang's Warm Breeze and Sunshine Brought Forth..."Jannabi(์๋๋น)"
The musicians are shaped by their "hometown" and "era". In particular, the music listened to and enjoyed the near environments during the emotionally explosive second year of junior high school(16 years old) is almost essential in defining a young artist's identity.
![[Column] Right-Wing Government and Superficial "K"-Politics](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2023/12/nqg7le_SSC_20231129152337_O2.jpg)
[Column] Right-Wing Government and Superficial "K"-Politics
A 34-second video concluded the presentation and left a lasting impression. The video began with a satellite image showing "North Korea in darkness and South Korea in shining light," and then featured cultural icons such as Jung Myung-hoon and
![[Column] Can IP Business Solve the Problems in the Content Industry?"](https://storage.googleapis.com/cdn.media.bluedot.so/bluedot.kwave/2023/12/zy6tb8_146046_141391_5247.jpg)
[Column] Can IP Business Solve the Problems in the Content Industry?"
The production cost of a movie or drama series is getting higher and higher, while the profit margin of a streaming platform is very low. That is the nature of the platform business. The platform's monthly subscription....